Selected Work
Experiments
Links
Selected Work
Experiments
Links
CGS International
Social Proposal
THE BRIEF
- Challenge: Due to the constant rebranding over the past 20 years or so, and lack of paid media, CGSI does not
have a prominent presence (Offline or online) in Singapore (to the mass retail clients).
Amidst all the noise in the digital world, how can CGSI Singapore stand out in terms of our socials
and build a brand that is relevant to today’s digital landscape – what is CGSI’s USP?
- Solution:Design a recognisable brand system that could be applied through all content and also capitalise on CGSI’s strengths in personalised service and regional expertise, driving engagement with aspiring high-net-worth clients through a people-first, high-value content approach
MY ROLE
Creation of the brand system and
content creation
Social Design System
Visual Creation