Selected Work
Experiments
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Selected Work
Experiments
Links
AHC APAC Launch
Creative Direction
THE BRIEF
- Challenge: AHC is a skincare brand known for its high-quality, professional-grade products is launching into the Singapore and ASEAN market under the P&G group. We are tasked to create awareness of their brand and build credibility of their products through informational and lifestyle content
MY ROLE
Led the creative and art direction for
a premium product launch in a new market, overseeing the visual storytelling both in campaign video and on going social content.
Launch Video
Sun Stick Campaign Video
The brief -
Create a promotional video to launch their sun stick product,
highlighting its key benefits and showcasing its effortless application.
Social Launch Direction
Social Page
Launch
The brief -
To launch the Singapore page on instagram showcasing a range of visuals to encapsulate the brand’s story and visual in a 3X3 image
Leveraging client-provided assets,
I developed an immersive narrative that welcomed consumers into the world of AHC. The content translated clinical skincare benefits into an approachable visual journey, while strategically spotlighting best-sellers and sensory product textures to drive engagement.
Social Content