AHC is a skincare brand known for its high-quality, professional-grade products is launching
into the Singapore and ASEAN market under the P&G group. We are tasked to create awareness
of their brand and build creadibility of their products through informational and lifestyle content
My Role
Led the creative and art direction for a premium product launch in a new market,
overseeing the visual storytelling both in campaign video and on going social content.
Sun Stick Campaign Video
The brief -
Create a promotional video to launch their sun stick product,
highlighting its key benefits and showcasing its effortless application.
Art Director
Editor
Editor
Social Page
Launch
The brief -
To launch the Singapore page on instagram showcasing a range of visuals to encapsulate the brand’s story and visual in a 3X3 image
Leveraging client-provided assets,
I developed an immersive narrative that welcomed consumers into the world of AHC. The content translated clinical skincare benefits into an approachable visual journey, while strategically spotlighting best-sellers and sensory product textures to drive engagement.
Art Director
Social Content Reels
Created specifically for the Vietnam Market
Pop-up Event
The brief - AHC is launching into the singapore market, we are tasked to create a key visuals
and supporting product visuals for their new launch of skincare products at a pop up event at Vivo CIty.
Led the art direction for the activation's key visuals and print collateral.
Partnered with a designer to ensure the visuals clearly demonstrated product results,
while intentionally designing the layout of the pop-up brochure to guide the user through a cohesive brand story.