Selected Work
Experiments
Links
Selected Work
Experiments
Links
Canon Pixma Printer
Creative Direction
THE BRIEF
- Challenge: Communicate the sheer versatility of the Canon G Series MegaTank printers for everyday tasks, proving it’s the ultimate tool for a wide range of users. The campaign must appeal to both practical adults and highly imaginative kids who want fun, creative printing options.
- Insight:Parents love being the "superheroes" who bring their kids' limitless ideas to life, but they need a single, versatile tool that seamlessly handles both serious work and creative play.
- Solution:We center the video around a relatable family dynamic, framing the Canon G Series printer as the ultimate household enabler for both work and play.
MY ROLE
Transformed dry technical product specifications into a compelling, visually-driven narrative.Directed, oversee and manage a team of creative in each step of the creative ideation and video production.
Launch Video
Tutorial Video
Tutorial 1
How the printer and phone can connect on the same wifi network
to do direct prints
to do direct prints
Tutorial 2
How to replace the maintenance cartridge in the megatank printer
Tutorial 3
How to make multiple copies of
the same document
the same document
Tutorial 4
How to refill the inkcartridges in
the megatank series
the megatank series