Amazing Maritime Challenge
Is a yearly race event to get Singaporeans to know more about
the Maritime Industry through interaction, games and prices.
The task for the agency is to come up with game ideas that
connects back to Maritime and to also brand the whole event.
AMC 2018
Activation / Print
AMC 2019 (PITCH)
Activation / PrintThink fast. Rise above. Sail beyond.
AMC 2019 spurs participants to reflect the vision of
maritime Singapore, and perhaps exceed it too.
Race Starter Clue #1
Decode to Explore
Each team will be given cards with several cut out spaces
in them. They must then decode the poster to find the location
by holding the square up to the poster and moving it around
to find a sequence of words that spells it out in the correct sequence.
Race Starter Clue #2
Landmark Spotted
Each team will be given 3 pairs of special ‘binoculars’;
binocular shaped die-cut papers with red, blue and green
plastic lenses. Once they find the poster, they must use the
right pair of binoculars to identify the location.
Landmark Spotted
Instructions, including a clue, to find the location
will be on the side of the poster.
Game Card
Game Challenges - INNOVATION
Game Challenges - TALENT
Game Challenges - CONNECTIVITY
PR/Media
We set up a life-size 3D model of the Amazing Maritime Challenge
logo at the finish line. As each team finishes, they are invited to
have a complimentary polaroid photo taken. The teams must then
post the photo on the letters of the 3D model.
