Kallang Wave Mall
Always-On Social System
CHALLENGE
As it embarks on a major renovation in 2026, the mall’s familiar rhythms will shift – with tenants moving out and new spaces under construction. How do we keep the mall top-of-mind and worth visiting even as it transitions?
INSIGHT
Yet, with major events still drawing crowds to the area, the mall remains a central part of
Singapore’s entertainment and leisure circuit.
SOLUTIONKeep the Energy Alive, Own the Change
Evolve the mall’s social storytelling to focus on flagship tenants and lifestyle experiences. Continue to bring the mall’s unique energy to life and give audiences compelling reasons to visit, even amidst renovations.
We’ll work with the changes happening in the mall, and turn on-ground experiences into shareable moments online, keeping audiences engaged and building excitement for what’s coming next.
ROLE
Bridged the gap between physical retail space and digital ecosystems,
ensuring visual consistency across in-store key visuals and social platforms and
creating engaging videos to create more foot traffic to the mall.
Brand Guidelines
Social Content
Colour Grading
A colour of videos are also standardise to make videos cohesize
Tasty Treats
Campaign
Campaign Overview: A six-month initiative designed to drive increased foot traffic during off-peak hours.
Key Visual (KV) Strategy: The KV aims to deliver a vibrant, appetizing poster campaign that captures attention and entices customers to visit participating outlets.